Poppy Campaign

Every year, the Legion conducts the Poppy Campaign to honour those who serve, and to raise funds in support of Veterans and their families. From the last Friday in October to Remembrance Day, all Canadians can be a part of the campaign. Wear a poppy, attend a ceremony, and show your recognition for those who gave their lives for our freedom.

 For over 90 years, the Poppy has been a symbol of honour and ultimate sacrifice, inspired by Lieutenant-Colonel John McCrae’s poem In Flanders Fields, written in May 1915. In Canada, the Poppy has stood as a visual symbol of our Remembrance since 1921. However, its presence over the graves of soldiers, and in the fields of honour, was noted as early as the 19th century after the Napoleonic Wars. The reason for its adoption over 100 years later in Canada was due to, in no small part, Lieutenant-Colonel John McCrae and his now famous poem, “In Flanders Fields”. This poem, written in May, 1915 on the day following the death of a fellow soldier, would serve as inspiration three years later for an American teacher, Moina Michael, who made a personal pledge after reading the poem to always wear a Poppy as a sign of Remembrance. In 1920, during a visit to the United States, a French woman, Madame Guerin, learned of the custom and decided to sell handmade Poppies to raise money for the children in war-torn areas of the country. Following her example, the Poppy was officially adopted by the Great War Veteran’s Association in Canada (our predecessor) as its Flower of Remembrance on July 5, 1921. Today we encourage all Canadians to proudly wear a Poppy.

Canadians are fiercely proud of our Veterans… and during the period leading up to Remembrance Day, millions of Canadians wear a Poppy as a symbol of national pride and respect, a visual pledge to never forget.

Poppy pinDuring the Poppy Campaign, thousands of Legion members from coast to coast to coast volunteer their time to distribute poppies and raise millions that will support Veterans and their families in need. While Poppies are distributed freely, the Legion truly appreciates the generous donations to the Poppy Fund in support of serving and retired Veterans and their families.

Thank you for wearing a Poppy and supporting Canada’s Veterans.

To further support our Veterans – past and present – anyone can become a member of the Royal Canadian Legion. You can also show your pride and appreciation by purchasing Poppy and commemorative items from the Poppy Store. All proceeds support Legion programs.

Wear the Legion’s Poppy online as a visual pledge to never forget our Canadian Veterans who made the ultimate sacrifice for our freedoms.